A multi-year Sitecore MVP and former Sitecorian, Nilesh is 15-year Sitecore veteran. He is a Technical Solution Architect and Pre-Sales Consultant crafting the best suitable solutions for clients and advising organizations on digital transformation, helping them achieve real business value from their marketing technology.

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Kelly, one of Sitecore's newest solutions consultants has over 15 years’ experience helping clients both in Europe & MEA build, utilize and grow using cloud-based technologies. Her primary focus has been on delivering end-to-end customer experience both on the client side and with leading technology vendors to ensure some of the world's most valued brands achieve success and reach their digital transformation goals.

George Smith is Horizontal’s Managing Director, EMEA. Having worked with some of the largest brands and governments in the world, he now helps businesses build a competitive advantage through digital transformation. George is also a Sitecore Strategy MVP and an experienced agency leader who has worked on some of the world’s largest Sitecore implementations. Having tripled his previous agency’s revenue and expanded its clientele in just four years, George brings a reputation for success matched only by his passion for well-crafted code and client service. He is also an author, rugby player, and former politician.

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Hazem is seasoned digital transformation expert with 22+ years of experience leading strategies, roadmaps, and execution for organizations across MENA. He specializes in delivering web solutions, CRM projects, e-commerce strategies, and data-driven digital marketing campaigns, with a focus on user experience and measurable ROI. Hazem is adept at crafting KPI frameworks, governance models, and leveraging cutting-edge technologies to optimize digital transformation programs and long-term business objectives.

George Smith is Horizontal’s Managing Director, EMEA. Having worked with some of the largest brands and governments in the world, he now helps businesses build a competitive advantage through digital transformation. George is also a Sitecore Strategy MVP and an experienced agency leader who has worked on some of the world’s largest Sitecore implementations. Having tripled his previous agency’s revenue and expanded its clientele in just four years, George brings a reputation for success matched only by his passion for well-crafted code and client service. He is also an author, rugby player, and former politician.

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Dharmesh is now 3 years into his tenure at Horizontal and is responsible for driving the Marketing Strategy across the Middle East & India. He is passionate about Customer Experience and how technology plays a crucial part in enabling brands to reach exceptional levels of CX which helps drive competitive advantage. In 2022, Dharmesh achieved his first Sitecore MVP title and is a proud member and supporter of the SUGMEA.

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Duaa is a Senior Sitecore Consultant, working remotely from Jordan at Switch (Sitecore Platinum Partner) based in Australia. This is her 5th time winning the Sitecore MVP title. She has experience of over 14 years in the Software Development Industry and Sitecore expert for the past 8 years. One of the Women of the Sitecore Group Leadership team and one of the organization committee for SUGJO (Sitecore User Group Jordan)

Connecting global agencies with Sitecore talent as Chief Executive Officer at Tanasuk Technologies.

Abdullah Comes with 15 years of experience in supporting customers in the MEA and East Europe regions on Martech, Adtech, and Customer experience projects, working for different organizations like Oracle and Sitecore to help organizations use technology to delight their customers through a consistent, omnichannel journey and drive business results.

Arvind have more than 17 years of IT experience and played various roles throughout his career, starting from Developer, Project Manager, Solution Architect, and now as a Technology lead for Horizontal. Exploring Sitecore experience platform for 7 years now and covered almost all areas of implementation for enterprise applications. His technical background and keenness to work on the latest technology always kept him on his feet.

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Ishraq Al Fataftah is the founder & CTO at ApplezTech, a digital customer experience agency based in Amman, Jordan. Ishraq has played the roles of digital consultant, technology evangelist, solution architect, and technical director during her 16 years in the industry. Community speaker, organizer, sponsor, and 6X Sitecore MVP, Ishraq enjoys bridging the gap between marketing, businesses, and technology and all challenges in between.

Jeremy is a developer and architect for Delete/Kagool in the UK, who’s been blogging and speaking about Sitecore since 2014. You can read what he’s thinking about at jermdavis.wordpress.com, where there’s usually a post every two weeks or so.

Khushboo works as a Associate Tech Lead at Horizontal. She is a Certified Developer with 6 years of experience working on Sitecore. She is a blogger, who shares her technical knowledge with others at https://sitecorecorner.wordpress.com/.

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Mohammad Abujaffal is a Technical Director at Nemetos Tanasuk, with 13 years of experience in Software Development using Microsoft technologies. Mohammad has developed and led a team of Sitecore developers to deliver Enterprise Level Sitecore Solutions for local and international clients. His focus is to bring the best practices when developing Sitecore solutions both on-premise and on the Cloud.

Sitecore Senior Solution Architect and Technology MVP 2024 having around overall 16+ years of experience in Microsoft technologies and around 12 years in Sitecore, Certified with Sitecore 10 .Net developer certification, Sitecore XP 8 Website Development for .Net developer, Sitecore Order Cloud, Sitecore CDP, Sitecore Personalize, Coveo for Sitecore 4 Cloud Certified Developer, Microsoft Azure Administrator, Microsoft Certified Solution Developer, Microsoft Certified Technology Specialist, and ITIL Foundation.

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A multi-year Sitecore MVP and former Sitecorian, Nilesh is 15-year Sitecore veteran. He is a Technical Solution Architect and Pre-Sales Consultant crafting the best suitable solutions for clients and advising organizations on digital transformation, helping them achieve real business value from their marketing technology.

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Dedicated Sitecore developer having worked with 7 Sitecore focussed agencies, 4 gold and 2 platinum partners. Passionate about analytics and reporting on personalisation as well as other website user exposure/behaviour.