Why attend?
Sitecore User Group Middle East aims to bring together and provide a perfect platform to gain knowledge, network with fellow Sitecore professionals and most importantly, learn how Sitecore can deliver results for your organisation. SUGMEA will take place across the Middle East & Africa.
AWESOME TOPICS
SITECORE EXPERTS
LOCAL & GLOBAL SPEAKERS
Agenda
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Add to Calendar
11/19/2025 6:00:00 PM
11/19/2025 9:00:00 PM
GMT+04:00
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View
6:00 pm - 6:15 pm
Open Registration
6:15 pm - 6:30 pm
Opening Remarks
Speakers: Dharmesh Harji
6:30 pm - 6:50 pm
Bringing Intelligence to Experience: Exploring SitecoreAI in Action
Speakers: Atif Unar
6:50 pm - 7:10 pm
Engage, Inspire, Convert: How Yas Island Bridges Content and Commerce with Sitecore
Speakers: Edward Stott
7:10 pm - 7:30 pm
AI Meets Experience: AI-Driven Search, Personalization & SitecoreAI Essentials
Speakers: Nimit Patel , Nilesh Thakkar
7:30 pm - 7:40 pm
Coffee/Canapé Break
7:40 pm - 8:00 pm
Sitecore Symposium 2025: What’s Changing for Architects & Delivery Teams in the MEA Region
Speakers: Ahmed Harb
8:00 pm - 8:15 pm
Live Q&A panel
Speakers: Hirrah Anwar , Atif Unar , Nimit Patel , Ahmed Harb , Joseph Bou Raad
8:15 pm - 8:30 pm
Closing Remarks & Networking
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Add to Calendar
11/19/2025 6:00:00 PM
11/19/2025 9:00:00 PM
GMT+04:00
Dharmesh Harji
Regional Marketing Director (MEIA) - Horizontal Digital
Dharmesh is now 3 years into his tenure at Horizontal and is responsible for driving the Marketing Strategy across the Middle East & India. He is passionate about Customer Experience and how technology plays a crucial part in enabling brands to reach exceptional levels of CX which helps drive competitive advantage. In 2022, Dharmesh achieved his first Sitecore MVP title and is a proud member and supporter of the SUGMEA.
Horizontal
Atif Unar
Principal Solutions Consultant - Sitecore
Atif Unar is the Principal Solutions Consultant at Sitecore, with nearly a decade at the company and over 20 years of experience in Australia’s digital and technology landscape. He’s passionate about helping organizations across travel, hospitality, and government harness data, content, and technology to create exceptional digital experiences that connect and inspire.
Nimit Patel
Regional Sitecore Practice Lead - Horizontal Digital
A multi-year Sitecore MVP and former Sitecorian, Nilesh is 15-year Sitecore veteran. He is a Technical Solution Architect and Pre-Sales Consultant crafting the best suitable solutions for clients and advising organizations on digital transformation, helping them achieve real business value from their marketing technology.
Hirrah Anwar
Senior Director, Digital Strategy - Horizontal Digital
Hirrah is a digital transformation leader with 10+ years of experience driving customer experience, service design, and innovation across enterprise and startup ecosystems. She leads the Strategy & Experience Design division at Horizontal across EMEA, partnering with clients across multiple industries, including retail, hospitality, healthcare, financial services, utilities, travel and tourism, and government, to accelerate growth through service design, product strategy, and digital experience platforms like Sitecore.
Edward Stott
Delivery Director - Horizontal Digital
Edward Stott is a Delivery Director at Horizontal Digital, based in Dubai, United Arab Emirates. With extensive experience in digital strategy, business analysis, and project delivery, he has led complex digital transformation initiatives across technology, property development, and hospitality. Edward has a proven track record of helping clients optimize digital experiences, leveraging design systems, AI, and frontend development to drive impactful results.
Ahmed Harb
Head of Technology - Globant
Nilesh Thakkar
Presales Solution Architect - Horizontal Digital
A multi-year Sitecore MVP and former Sitecorian, Nilesh is 15-year Sitecore veteran. He is a Technical Solution Architect and Pre-Sales Consultant crafting the best suitable solutions for clients and advising organizations on digital transformation, helping them achieve real business value from their marketing technology.
Joseph Bou Raad
Country Manager KSA - Horizontal Digital
Joseph is a seasoned channel and sales professional with deep experience and knowledge in technology selling across the Gulf region. He is passionate about helping organizations embark on their digital transformation journey while offering the best in the market experience for both their internal and external customers.
PREVIOUS WORKSHOPS
With the first in-person Sitecore symposium happening in two years, our lineup of speakers are excited to share with you Sitecore's leading news and announcements from the conference! Hear executive keynotes and get to know Sitecore's new transformative digital solutions announced at the main event. Tune in for highlights on the exciting experience success stories, industry thought leadership and demo sessions. Learn how to use Sitecore in 2023 to connect intelligently and meet your customers with authentic experiences at every touchpoint along their journey.
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